Logo and Color System Documentation

The Koncepza logo is minimalist, flat, and iconic--I am drawn to simple symbols, the kind that are quickly impressed upon the mind and whose elemental nature attempts to defy the dating effect of styles and passing time:

Koncepza will have multiple alternate color systems, corresponding to seasons of the year. At present I am only working within the winter color system (despite the fact that we are in autumn now):

Koncepza's first incarnation will be the identity for an Indiana University South Bend student branch of the American Advertising Federation (a class assignment). It will be retooled later for use as my personal website.

The Twentieth Century Monotype (Tw Cen MT) font used in this logo was created by Microsoft, and I do not claim any ownership.